ALDI Australia
2024-current
Categories:
Digital advertising
Dynamic Creative Optimisation (DCO)
eDM Marketing
Aldi is good, different.
They stand out for being unique, and are not afraid to delve into the weird and wonderful world of digital advertising. Their digital presence need to reflect this bold approach.
Dynamic Creative Optimisation
By utilising dynamic creatives in platforms like FlashTalking, ever-evolving designs are created to align with the brand’s identity while delivering relevant messaging and visuals across various campaigns. This dynamic strategy allows brands to test multiple creatives and identify what resonates with their audience. The principles of dynamic ads—including feedsheets, data integration, and template creation with dynamic elements—were self-taught, alongside mastering FlashTalking to implement these features effectively.
Campaigns
Special Buys (ongoing)
Christmas 2024
ALDI Holidays 2024 - present
eDM Uplift
To complement ALDI’s digital ads for their ALDI Holiday brand, a responsive eDM newsletter was designed to excite both new and existing customers. The flexible template allows for easy monthly updates, effectively communicating key holiday deal information. Incorporating animated elements, such as a GIF hero image and a limited-offer ticker banner, captures the users attention and emphasises the core messages, therefore enhancing the overall impact of the eDM.